Student-Run Services

Within the WUSA Brand lives the Student-Run Services sub brand. The Services’ brands hold the same Brand Purpose, Brand Goal, Values, and Brand Story as the WUSA main brand; however, the Services’ branding guides include individual elements specific to each Service offered and appeals to a much more targeted audience.

The goal of having the WUSA brand recognizable and identifiable across all Student-Run Services is to increase the awareness of all the Services WUSA provides for students and to ensure students do not confuse WUSA Services services with those that the University Admin offers students.

Students are more likely to approach these much-needed services if they know they are interacting with other students than if they assumed it was staffed with university employees who may struggle to relate to students.

This also provides a clear guideline to the creative student staff and volunteers who are responsible for supporting marketing and communications efforts.

Student-Run Services Tool Kit

A person rides a white bicycle on a street with buildings and parked cars in the background. The image has a teal rectangle overlay with the text "WUSA Bike Centre Brand Guideline" and a wheel icon on the left side.

WUSA’s do-it-yourself bike repair shop helps drive our campus to a more sustainable future by providing tools and services to make biking on campus more accessible to students.

A laptop on a desk with other office supplies in the background. Overlaid on the image is a yellow banner with the text, "WUSA CAPS Brand Guideline," along with a logo depicting a checklist with a checkmark.

The Centre for Academic Policy Support (CAPS) is a confidential student support service helping to navigate tricky university policy.

Two women are sitting together and working on a laptop. Both appear to be engaged in a discussion. A banner overlay at the bottom features the text: "WUSA Co-op Connection Brand Guideline," with iconography symbolizing communication and connection.

Co-op Connection connects students on co-op work terms in the same cities by providing social programming, peer support and information.

An assortment of food items including bread, cheese, sliced meats, and fruit is displayed on a wooden board. In the foreground, a yellow banner with the WUSA Food Support Service logo and the text "Brand Guideline" is visible.

A confidential service aiding members of the Waterloo community experiencing food insecurity.

A large group of people is seen from the back walking under a giant rainbow flag held up over their heads. The image features the WUSA Glow Centre Brand Guideline text and logo, consisting of multicolored squares, at the bottom overlaying the image.

Glow is our 2SLGBTQ+ centre. They provide a variety of peer support, social events, advocacy work, and resources for all sexual orientations and gender identities.

A person wearing a pink sweater and jeans bends to release a pink bowling ball onto a lane. The bottom section of the image has an orange overlay with a logo showing a globe and a maple leaf, accompanied by the text "WUSA ICSN Brand Guideline.

ICSN strives to make all local, international and exchange students feel welcome here at the university and the Waterloo community.

A group of three people smiling and working together at a table with laptops. A yellow banner across the bottom includes the text "WUSA Mates Brand Guideline" with a blue chat bubble and heart logo next to it.

WUSA’s one-to-one student peer support program.

A diverse group of four people, lying on their backs in a circle on a blanket, smiling and laughing. The text overlays the image, reading "WUSA Off-Campus Community Brand Guideline" with a logo of a building icon next to the text.

A service for all students living off campus. Dons are available to help adjust to off-campus living, finding resources, and organizing events to connect students.

A diverse group of six young adults stand side by side outdoors, smiling at the camera. The lower part of the image has a yellow overlay with the text "WUSA RAISE Brand Guideline" accompanied by a red raised fist logo.

RAISE serves to address racism and xenophobia on the University of Waterloo campus through education, advocacy, peer support and community building.

A diverse group of seven women stand close together, laughing and holding each other in a playful manner. They are in front of a plain wall. The image has the text “WUSA Women’s Centre Brand Guideline” at the bottom, with a purple flower logo to the left.

The Women’s Centre aims to provide a female-positive and supportive environment on campus for all women and trans* folks.