The University of Waterloo (UW) student run newspaper, Imprint, is in the process of re-imagining how it operates under the newly created Student Publications department within the Waterloo Undergraduate Student Association (WUSA). In order to deliver engaging and accessible content, Imprint is interested in learning media and news consumption trends both within the industry at large as well as the UW student community in particular. To do so, this project used four different methods: literature review, environmental scan, website analysis, and student survey, intended to help Imprint in the process of re-imagining Student Publications. The literature review provides insight into previous research that discusses the change in media trends, specifically newspapers. Similarly, the environmental scan compares current student run newspapers from universities across Canada to give Imprint a broader understanding of how competitors operate. The website analysis provides data that is intended to help Imprint improve its user experience through Imprint.ca and generate more user traffic. The last method includes the student survey which focuses on UW students’ media preferences and their relationship with Imprint.
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WUSA recognizes that much of the work we do happens on the traditional territory of the neutral, Anishinaabeg and Haudenosaunee peoples. The land we work on is covered by the Between the Lakes Treaty, No. 3 (1792), and this region is still home to First Nation, Inuit, and Metis peoples from across Turtle Island. We are grateful to have the opportunity to work, play and live on this land and acknowledge that it is our collective responsibility to make our community and world a better place for all people. We acknowledge that educational institutions have not been a safe space for Indigenous students in the past and we continue to work to ensure that this is no longer the case. The work towards truth and reconciliation is ongoing, please do your part and take time to learn more:
TRC 94 Calls to Action | MMIWG Calls to Justice Report | Native-Land.ca | Student Supports & Clubs
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