Co-op Connection Social Media and Marketing Director (Fall 2022)

Specific duties include: 
– Work with the Co-op Connection Coordinator and WUSA to create marketing campaigns to increase awareness of Co-op Connection
– Create graphical elements for the Facebook and Instagram pages and ensure posted content are unique but related to one another
– Monitor each city’s Facebook Chapters to ensure that City Ambassadors are meeting their target of 1-2 posts per week, and offer support when needed for Facebook content
– Update and maintain a social media calendar to ensure updated and relevant content is being shared on Facebook
– Work with the Co-op Connection Coordinator to promote virtual events on social media
– Work with Coordinator during hiring period to post recruiting materials on Facebook & Instagram for Co-op Connection Coordinator, Executive, City Ambassador, and on-campus volunteer jobs
– Request one photo/piece of content from each City Ambassador per term to share on Instagram (e.g., fun facts about specific cities, a photo from an event, etc.)
– Communicate with WUSA Marketing Specialist and Coordinator to continue development of innovative, effective content for Co-op Connection’s Facebook and Instagram page