Role Description: The CAPS Marketing Executive is responsible for managing the service’s social media platforms (Facebook and Instagram) to promote the service to the UWaterloo community. This includes planning and executing regular content to grow CAPS’ on-campus awareness as well as responding to direct messages and comments in a timely manner.

Key Accountabilities: 
– You will be in charge of the entire social media front (Instagram and Facebook)
– Following the CAPS social media strategy, create and maintain a content calendar each term to post regularly to all CAPS social media platforms (Facebook, Instagram) in an effort to achieve termly and annual social media goals.
– Create and post content on social media platforms regularly, including planning and executing CAPS online awareness campaigns with support from WUSA Marketing.
– Communicate promptly with students who reach out to CAPS via social media.
– May need to attend relevant events to provide coverage on CAPS social media platforms.
– Make sure social media content is on brand and contributes to CAPS’ overall mandate and purpose in consultation with WUSA Marketing.
– Work with CAPS coordinators to ensure social media content complements and supports CAPS’ overall service goals and contribute ideas for future opportunities.

Requirements and assets for the role: 
– Skills and knowledge of social media platforms (Facebook, Instagram) is a must; previous work experience managing social media platforms is considered a strong asset.
– Excellent communication and customer services skills.
– Good organization and time management skills.
– Ability to work independently and as part of a team
– Knowledge of WUSA and the UWaterloo community, academic policies, and procedures is considered an asset.

Training Requirements: 
Connect with the WUSA Marketing Specialist Receive training on WUSA policies and CAPS supports through online training with Coordinators

To apply for this job please visit forms.office.com.